کتاب GLOBAL MARKETING MANAGEMENT فروشگاه اینترنتی آی کتاب :  iketab کتاب مدیریت - اقتصاد و بازرگانی انتشارات

GLOBAL MARKETING MANAGEMENT

زبان کتاب: انگلیسی
تعداد صفحه: 700
اندازه کتاب: رحلی - سال انتشار: 2004

کیفیت : در حد نو

 

مروری بر کتاب

مدیریت بازاریابی جهانی

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.

The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.

Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

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GLOBAL MARKETING MANAGEMENT

  • کد کتاب: 92482 - 65/1
  • موجودی: در انبار
  • 300,000ریال

برچسب ها: مدیریت بازرگانی, مدیریت مالی, مدیریت اقتصادی, کتاب اورژینال, کتاب GLOBAL MARKETING MANAGEMENT